Zinc Blog

Productivity is a core component of any business endeavor, but unfortunately it is often difficult to stay productive with the immense amount of distractions that intercede. In order for anyone to maintain productivity, they need tools aligned with the tasks they are presented. For the modern business, management software has connected most of a business’ core processes to streamline workflows for most people. The use of Customer Relationship Management (CRM) platforms keep people in the groove longer, while also providing management metrics designed to give them an idea about how their business is functioning.

A lot is being made about running smarter businesses. Many businesses are looking to their data to try and work out how to build a better business. Two terms you typically hear during this conversation are business intelligence and business analysis. Today, we will take a look at the two terms, decipher their meaning, how they are different from one another, and how they can help you determine the resources a business needs to improve itself.

Any business owner will tell you, the more you know about your business and its relationship with its customers, the better decisions you can make. For years, small and medium-sized businesses have been rolling out solution after solution to try and make their business run as efficiently as possible. Today, we’ll go into the concept of business intelligence, how it works, and why your business needs it.