SMBs Are More Likely to Be Targeted by Cyberthreats

News flash: just because you’re a smaller business doesn’t mean you’re a smaller target for cyberattacks. You’re not immune, and you can certainly fall prey to the unfortunate reality of the modern cyberthreat landscape. If anything, small businesses are the perfect target, and we’ll explain why.

Cybercrime is a Numbers Game

While there are plenty of mediums and vectors of attack for cybercriminals to leverage, really, it boils down to the sheer number of targets.

There are threat actors out there that lash out over petty grudges, and governments and organizations fund threat actors to target important infrastructure. There are insider threats, as well as disgruntled former employees who just want to see your business burn. But none of this changes the truth that most cyberthreats out there are designed to target a broad audience with as little effort (and the highest return on investment) as possible.

The Numbers Don’t Favor Small Businesses

Here’s a cold, hard fact: 46% of all cyber breaches impact businesses with fewer than 1,000 employees.

Small businesses in particular have the highest target rate of malicious emails: one in 300. Couple this with the fact that small businesses experience nearly 350% more social engineering attacks than larger businesses, and you have a real problem on your hands. This is because small businesses’ data and money are just as valuable as every other organization’s, and it’s still possible to sell your data on the black market for a pretty penny.

While you might not have as much money or as much data to steal, cybercriminals know that you’d be willing to do what needs to be done to save your business from such an attack.

Be on the Winning Side of the Cybersecurity War

Now that you know cybersecurity is so important for SMBs, what are you going to do about it?

Long story short, you can’t let the bad guys win. We want to be clear here: small businesses are at just as much risk as larger businesses, if not more so, and you need to take steps to protect your company now before you suffer a data breach or worse. Thankfully, you have Zinc who can be your trusty eyes and ears in the world of cybersecurity.

Learn more about how to protect your business by calling us today at (713) 979-2090.