Zinc Blog

News flash: just because you’re a smaller business doesn’t mean you’re a smaller target for cyberattacks. You’re not immune, and you can certainly fall prey to the unfortunate reality of the modern cyberthreat landscape. If anything, small businesses are the perfect target, and we’ll explain why.

Nobody likes getting big, unexpected bills from tech companies—neither the business owners who have to pay them nor the employees who might feel responsible for causing them. Small businesses face a tough choice: spend money to keep employees productive or save money and deal with slowdowns.

"I don’t need to worry about cybersecurity… my business is too small to be in the crosshairs of hackers."

This is one of the most dangerous mistakes a small business can make when it comes to cybersecurity. If you think this way, it shows you might not understand how modern cyberthreats work. Let’s break it down and show you why this mindset can be risky.

If you want to discuss the single most influential technology for the modern era, there’s a lot of competition—but the cloud is a serious contender. Through the cloud, your organization can pull off feats previously impossible for all but the largest and most profitable companies. Today, we want to look at how small businesses use the cloud and how you benefit from the various models.

Have you noticed the profound impact modern technology has on your business? Do you want to leverage it to your advantage? If you want to surpass your competition, then you’ll need every advantage out there. Let’s look at some of the technologies that your business can implement to give itself a leg up through marketing efforts.

The cloud has made quite a splash, even in our everyday lives. Think about it: how else would all those streaming services work, if it wasn’t for the cloud? Entertainment at our fingertips aside, we’re big fans of cloud services for business purposes, and there are a few very good reasons for that.

Six, to be specific.

The modern business landscape is fueled, in large part, by something we refer to as professional services. This typically includes any business model with trained professionals at the center of the business. In today’s economy, this can include tradesmen, but typically, it means consultants, lawyers, agents, and other professionals essential to moving business forward. Today, we thought we would briefly go into some of the technologies that professional services depend on. 

Nowadays, a business can’t really get by without using technology in some fashion, and wherever technology is involved, it greatly helps to have a reliable resource on hand to keep it functioning as expected. This is the role of a managed service provider, and while a partnership with one can be a great business asset, this is predicated on the value that the Managed Services Provider (MSP) actually provides. Let’s go over a few reasons that a MSP is a good resource for small and medium-sized businesses, and how you can identify the best option for you.

Technology brings a lot of benefits, but it can also cause problems. Small and mid-sized businesses that rely on technology will have to confront these challenges to get the most out of their IT. Let’s take a look at three of the most common technology problems that SMBs face. 

We’ve seen artificial intelligence used more and more commonly in businesses, largely in the form of machine learning. What’s even nicer is that it is becoming more and more accessible to smaller businesses as well. Let’s discuss how a small business might put AI to use, or in other words, how you can get started doing so.

In certain industries that are steeped in tradition, it can often be challenging to meet the stringent security requirements in order to keep up with modern threats. Take, for example, the modern law firm. Just how does a law firm go about securing its data and technology, and what must be considered when implementing security solutions for these types of organizations?

Large, medium-size, and especially small businesses are facing some difficult times at this point—and for them to make it through this and flourish in the future, some long-term changes are going to be necessary. Let’s break down a few ways that technology should play a role in these changes.

“Doing things the old-fashioned way” isn’t often how a managed service provider will operate, but in some respects, this really is the best course to take with your IT, at least in terms of strategy. Let’s consider some principles and best practices that have largely remained the same even as time has changed.

We talk a lot—a lot—about “best practices” regarding IT and technology. However, it has come to our attention that not a lot of people necessarily know what this means, especially when it comes from an MSP. We wanted to take a few moments and go over what best practices are, and why it is important that they have a presence in your business’ IT.

Technology is getting smarter, from the consumer level on up. As such, artificial intelligence is appearing in more and more applications that all businesses can embrace. Let’s take a few minutes and go over the various ways that artificial intelligence can be used to support your business’ operations.

When a business gets hacked or loses data, it can turn out to be a problem that won’t go away. If your business is seeking to get the security it needs to protect the welfare of your employees, your clients, and your substantial investment, you have to start to look at the bigger picture. The security of your business happens at three levels and you need a plan for each. Today, we’ll take a look at these three levels.

About two and a half years ago, the financial services company Equifax was forced to admit that over 145 million people were victims of one of the largest data breaches in history. The company’s network was accessible by hackers from May until July of 2017 after a website application’s vulnerability was exploited. 

The COVID-19 pandemic is one of the most remarkable situations that will happen in our lives. Unfortunately for businesses, mandated stay-at-home orders for non-essential workers have pushed a lot of the work that typically was done in the office to employees’ homes. This has necessitated many businesses to make a quick digital transformation.

COVID-19 has been pretty rough on the small business. Millions of businesses have either been forced to suspend or alter operations. Today, we wanted to point out that you may be distracted with a lot of things, but your business’ cybersecurity efforts need to be a priority.

In a word, yes.

While that answer may seem insufficient for such a broad question, you truly should, and there are many reasons why. Let’s get right into how trusting your staff can bring your business and its operations some significant benefits.